As usual, we've been on the streets of London spotting logos, typography and design delights to share with you. And, as ever, we bring you the story behind one of these photographs.
When designer Ben Stott was approached by the Managing Director of new premium hamburger chain Byron to create its identity, one thing had an influence on him that was to create a unique approach to branding a restaurant chain.
Architects Michaelis Boyd Associates expressed the desire to create an individual style for each of the chain's restaurants and this led Stott on a journey that meant each element of every restaurant's identity is completely different to that of the others in the family.
With no logo and no custom typeface, an 'anti-branding' approach has given birth to a distinctive chain on the British High Street; one that was sold only 6 years after the opening of its first restaurant. And for the princely sum of £100 million.
Head over to Eye magazine for a detailed article on the project.