Willy brand
The visual identity of the Willy brand. The logo and branding and story behind the design.
Cape Rock: Willy
Willy is a radio station with an edge focusing on men and real guitar music. Willy has a simple promise: Music Matters! CapeRock created the look & feel of this new radio channel in Belgium. The design with the color sprays and quirky type has a firm attitude that resonates rock music without being too grungy or retro.
