Visual Identity of the Year 2022
The story behind our Visual Identity of the Year
Floatplane is a range of cold brew coffees that are elevating the product in the market by bringing a higher quality drink through improved small-batch but scalable brewing processes.
Floatplane's vision is to craft a cold brew that inspires. To craft a grab and go cold brew that is there alongside all your best moments. Provide the community with the inspiration to create and enjoy unique shared experiences in their lives.
The Floatplane brand is inspired by how a grab-and-go cold brew can support and enhance life’s experiences. From the early morning commute to taking your kid to the bike park, Floatplane takes you there.
Defying today’s minimalist trends in the coffee scene, Loki created a fun and energetic Floatplane world of authentic and spirited illustrations that are taking the cold brew through all life’s best experiences.
These eye-catching and inclusive illustrations can be layered together to represent the fun-loving world all at once as a pattern or separated to play specific roles across communications materials.
