The story behind our Visual Identity of the Year

The good relations between Russia and Qatar gave birth to a bold idea: a rally between the two countries. A real adventure through unexplored roads and beautiful landscapes.

The Creative Union were approached to brand the Moscow-Doha Rally.

The brand was designed to reflect the on-road experience, where the M and the D represent the roads and pit-stops along the way. The underscore in typography stands for the bridge between the two countries, which is not physical, but a connection between people.

The graphic elements of the roads used in the logo are also present in the brand language, creating an energetic sports brand that feels alive, vibrant and full of adventure.