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Taikin brand

Mor8 branding design for restaurant Taikin. Logo. Visual identity. Branding. Design. Brand.

Mor8: Taikin


TAIKIN a was complete Branding Design concept made for a new Japanese restaurant located in Florida, USA. Taikin means “fortune” in Japanese, which is closely related with the Tanuki; a mythological animal of the Japanese folklore that people usually place in their business and homes to attract good fortune. Tanukis have several special traits that bring good luck, like his hat; worn to protect himself from trouble and bad weather, a big round belly; that symbolizes boldness and decisiveness and one of the most interesting is his oversized scrotum; a strong symbol of financial luck.