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T Seating Brand Logo

The visual identity of T Seating. The logo and branding and story behind the design.

Regina Souli: T Seating


The visual identity for T SEATING, a collection of quality upholstered furniture. T SEATING is a collection of sofas, armchairs and accessories designed in-house in a London studio and distributed by Elementary. Everything is produced in the North of Greece. Creations of casual formality with a sense of relaxed elegance. Handmade using traditional and new craftsmanship techniques. The logo is a type hybrid combination of Latin and Greek letters inspired by the designers’ work influence, the Greek islands. The symbol also represents the particular design signature of the sofas’ legs. The colours of the visual identity are black, off-white and dark grey which give space to allow the bold colours of the furniture collection to emerge.