Orro Brand Identity
The visual identity of the Westbank brand. The logo and branding and story behind the design.
The Creative Union: Orro Farms
Orro Farms grow premium vegetables in hydroponic facilities in Oman. The brand and packaging design define the essence of the farms: clean, fresh, premium and nutritious. Working closely with the client, The Creative Union developed the brand strategy, naming, brand and packaging. The name Orro Farms was generated by combining the two letters of the words organic and roots. The desire is for a name that is friendly, balanced and memorable. From a visual perspective, this brand is all about freshness. The waterline is used to depict the hydroponic growing method of the farms, while the white and transparency add to the fresh, modern and elegant package design. The brand mark is organic, and the double “R”s look like growing branches. The combination of these elements make Orro Farms feel fresh and alive.
