Joe FM. Brand. Logo. Visual identity. Branding. Marketing. Agency. Design. Graphic design.
Cape Rock: Joe
Joe FM is a popular radio station in Belgium. It rebranded to Joe with a new identity and new formats and DJs. The brand image of the radio station was outdated and needed to be revitalised to retain Joe’s strong position in the market. The aim was to claim the best music on-air, always: Music all the way. The idea of the logo is to pop the O, meaning that the O radiates out like sound waves and at the same time it becomes the limelight, the spotlight for performers and DJs in communication. The revitalised resulted in a younger audience and a larger marketshare.