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Fabu Brand

The visual identity of Fabu. The logo and branding and story behind the design.

Jason Whitworth: Fabu


My client located in Los Angeles wanted a logo and symbol to stand out from other fashion companies. The logo and symbol also had to be versatile enough to work on business cards, clothing labels, online eCommerce applications or other diverse forms of collateral. The main objectives were to merge classic elements from the fashion editorial industry and abstract art, creating a grounded experience in an elegant and balanced logo and symbol design.

FABU-Business-Card logo.jpg