Dominion Energy Brand
Dominion Energy. Brand. Logo. Visual Identity. Graphic design. Branding. Design.
Chermayeff & Geismar & Haviv: Dominion Energy
In response to growing territory and broader services, Dominion Energy updated its logo and identity while retaining elements of the company’s past identity. The new system establishes a clear, powerful and progressive brand image for the company’s second century. The approach simplifies the imagery to focus on the company's initial and stock symbol "D" with a pattern of three rays that subtly hints at an "E" while also referencing power lines and rays of light. The upward angling of the symbol presents an optimistic, clean and timeless image.