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Blog

The Visual Identity Awards' team's weekly round-up of the daily shots we take on London's streets of logos, typography, branding and graphic design. 

 

Spotted #10

Adrian Dinsdale

It's time for our weekly round-up of the branding, logo, typography and graphic design shots that have caught our eyes on the streets of our home city of London. 

The first image we feature this week is one of a logo that we see on an almost daily basis, that of Crossrail, the ambitious railway project that will see east and west London connected by a new line. It's an identity that most Londoners are familiar with. Recently however, it was announced that the Crossrail name would disappear after construction, to be replaced by something a little more regal. From its opening in 2018, the railway will be called the Elizabeth Line, in honour of the UK's reigning monarch. 

It continues a tradition of giving Underground lines a royal connection through their names but we can only hope that the service on the line will be suitably top class to reflect its grand moniker. 

 

Spotted #9

Adrian Dinsdale

It's time for our weekly round-up of the branding, logo, typography and graphic design shots that have caught our eyes on the streets of London this week. 

Our story this week focuses on  a riverside landmark, whose story many Londoners do not know. 

In 1929, Liebig Meat Company, manufacturer of the famous Oxo beef stock cubes, decided to convert an old power station on the banks of the Thames into a cold store. 

The design called for a tower to be added to the building, upon which illuminated signs would proudly display the Oxo brand. When this idea was put in front of the planning authorities it was rejected, as skyline advertising along the river bank was banned at the time. 

Construction work continued on the tower and, upon completion, it was revealed to contain fours sets of three vertically-aligned windows, each of which "coincidentally" happened to be in the shape of a circle, a cross and another circle, thereby spelling the word Oxo. Ingenious. 

 Identity for London's coolest souvenir shop, We Built This City

Identity for London's coolest souvenir shop, We Built This City

 Logo for Borough Market restaurant Roast

Logo for Borough Market restaurant Roast

 Branding and packaging for Mast Brothers chocolate

Branding and packaging for Mast Brothers chocolate

 Identity for King's Cross Central, the property developer transforming London's King's Cross

Identity for King's Cross Central, the property developer transforming London's King's Cross