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Spotted #14

Blog

The Visual Identity Awards' team's weekly round-up of the daily shots we take on London's streets of logos, typography, branding and graphic design. 

 

Spotted #14

Adrian Dinsdale

How do you create a new identity for London's Science Museum that can appeal to a broad audience and also not resort to the predicable images of test tubes and mad professors in white coats?

This was the challenge faced by design agency Johnson Banks, when they were asked to re-brand the museum a few years ago. 

The solution draws on research that the agency undertook on codes, puzzles, patterns and basic digital typefaces to create an identity that cleverly appears to have a different meaning for each person that sees it. 

Science Museum.jpg

What else we've spotted....

Borough.jpg