Spotted #11
Adrian Dinsdale
The week has flown by again and it's time for our weekly catch-up of the shots that we've shared across our social media of logos, branding, typography and graphic design on the streets of our home town of London.
This week, we focus on a shot of the now classic V&A logo. The Victoria and Albert Museum in London's Kensington was looking for a new identity in 1989 and turned to renowned British designer Alan Fletcher. Fletcher is considered by many to be one of the most highly regarded designers of his generation and he was incredibly prolific, designing identities for the likes of ABB, Lloyd's of London and Arthur Andersen. Most notably, he was one of the founding partners of the famous design agency Pentagram, which is still going strong today.
Significantly, many of his identities are also still going strong, including the distinctive one for the V&A.
Other things we've spotted this week...